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- Deloitte Consulting Ad Campaign Disses Colleagues’ IPOs
Deloitte Consulting Ad Campaign Disses Colleagues’ IPOs
On the same day as the fabled Accenture IPO hit Wall Street Deloitte Consulting announced an ad campaign challenging the IPO strategies of its consulting industry competitors. The Authentic Consultant print advertising campaign will feature a different ad each week throughout the year. The first ad is a challenge to the growing trend among big consulting firms to go public. Future ads in the campaign will reinforce the theme that Deloitte Consulting is the firm that puts the interests of clients ahead of those of consultants.
2001年 10月7日
参照ConsultingWire
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