Europe Is Bullish on E-Commerce: Accenture

Despite the threat of recession to the world economy a study by Accenture indicates that 60 percent of senior executives in Europe plan to increase e-commerce spending by about 15 percent next year. Interest is primarily in retaining and satisfying present customers as opposed to customer acquisition. The study based on interviews with 800 executives worldwide shows that e-commerce is being used more for logistics human resources and purchasing and less for marketing and sales. E-commerce initiatives have increased from 34 percent last year to 51 percent this year mostly with larger companies.

2001年 11月30日
参照ConsultingWire

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